🔗 Share this article A Limited-Edition Pikachu Promo Aims to Be Super Effective On Resellers Marking the arrival of the fascinating new book Pokécology: An Illustrated Guide to Pokémon Ecology, a unique collaboration has been formed. The Pokémon Company alongside the Natural History Museum will launch a pop-up shop featuring exclusive items. Enthusiasts will find products like plush toys, art prints, and writing supplies that are inspired by the museum's theme. The big draw, however, is a limited-edition Pikachu card, offered as a free bonus for the pop-up. The store will operate both on-site at the museum and online from January 26 to April 19. The Book That Inspires the Collaboration Pokécology: An Illustrated Guide to Pokémon Ecology is a highly anticipated volume packed with stunning artwork that show Pokémon in their natural habitats. It's essentially like the kind of research a Pokémon Professor might publish once adventurers submit their data, alternatively a naturalist's journal could have sketched if the famous islands were populated by Pidgeys instead of finches. A key appeal stems from the book's scholarly treatment, treating Pokémon as worthy of subject for inquiry. Author Yoshinari Yonehara together with illustrator Chihiro Kinoshita both hold PhDs in animal behavior and ecology. Why This Promo Card Stand Out The company regularly for The Pokémon Company special edition promos celebrating big events and brand collaborations. A lot such promotional cards typically highlight the famous mouse Pokémon who serves as the series face. The factor setting this new promotion apart however, is the distinctly bigger dimensions. Although precise specs were not immediately shared, availability is guaranteed to be highly restricted, with customers able to get just one card with each transaction. Curbing Reseller Activity Per a company announcement, a portion of the merchandise may also be available beyond the museum walls. However, broader availability is slated for specific stores in the UK. Critically, collectors will not be able to purchase the card via the official web shop. While reseller interest is a given, the setup suggests they will have a difficult time stockpiling large numbers on this occasion. For those feeling left out, there is an alternative like fossil-themed display headed to the Windy City in the coming months. "Every penny of sales made in the Museum shop and its web shop, including these items, go toward the Natural History Museum’s charitable mission. This includes the research of hundreds of researchers dedicated to scientific inquiry to discover solutions to the planetary emergency," it says.